For 100 years, the Harlem Globetrotters have used the game of basketball to lift spirits, strengthen communities, and unite the world - on and off the court.
Since 1951, when the U.S. State Department first honored the Harlem Globetrotters as “Ambassadors of Goodwill,” the team has carried a mission that reaches far beyond the court. From visiting orphanages in post-war Europe to lifting children’s spirits in hospitals, schools, and local neighborhoods around the world, every generation of Globetrotters has stood for joy, compassion, and community.
How We Are Spreading Goodwill
Today, that legacy continues through the Goodwill Ambassadors Initiative, focused on three core pillars - Health & Wellness, Education, and Community Empowerment. Whether inspiring young people to dream, supporting families in need, or uniting communities through acts of kindness, the Harlem Globetrotters remain dedicated to making a meaningful impact everywhere the red, white, and blue travels.
Microsoft x Harlem Globetrotters Bring Technology & Basketball Together
Microsoft has joined forces with the Harlem Globetrotters to launch a transformative collaboration to advance education and community empowerment within Black and African-American communities. This strategic partnership will introduce basketball-themed programming infused with cutting-edge technology, including AI skilling, serving as an engaging curriculum tool. The initiative seeks to bridge educational gaps and promote growth by developing an interactive game and micro-site hosting a curriculum inspired by the Harlem Globetrotters' legacy. This alliance will also connect non-profit organizations with the curriculum while celebrating achievements through educational challenges and events.
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National Archives and Harlem Globetrotters Family Day
The National Archives hosted a special Family Day with the Harlem Globetrotters. The event was in conjunction with the National Archives exhibit All American: The Power of Sports. With its nearly 100-year storied history, the Globetrotters embody the power that sports has on breaking barriers, bringing people together, instilling pride and hope. As part of the family event, Globetrotter players discussed the history of the brand, showcased their unique basketball skill and spoke on the importance of civic engagement.
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Comic Relief Red Nose Day
The Harlem Globetrotters are partnering with Red Nose Day, Comic Relief US, to help raise awareness and funds for RND for the second year, as part of the Globetrotter’s Goodwill Ambassador Initiative.
In 2024, we will expand this partnership to include 44 Domestic Games during the month of April for the Harlem Globetrotter Halftime Skills Showcase, along with additional content collaborations and opportunistic event & talent appearances and promotions outlined below.
During the Halftime Skills Showcase games, the Globetrotters will bring the power of Red Nose Day fun and entertainment to thousands of fans, helping raise funds by inviting those in attendance to make a donation to support the RND campaign. In addition, hundreds of Red Noses will be handed out to audience members to raise awareness and support the campaign’s mission of people coming together to have fun, raise money and transform the lives of children living in underserved communities.
Red Nose Day special campaign raises life-changing funds to break the cycle of intergenerational poverty and give all kids the opportunity to thrive and have a healthy future. In 2023, Millions of people around the country helped drive this powerful movement, including those attending 25 Harlem Globetrotter games.
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US State Department Sports Diplomacy: U.S.Malaysia Sports Envoy
The Harlem Globetrotters joined other professional athletes for the US Sports Envoy in Malaysia. This program. Globetrotter players engaged youth for a weeklong program Sports in Enhancing and Promoting Authentic Diversity (SEPADU). The players led basketball clinics, skill demonstrations and speaking engagements in Kuala Lumpur and Kota Kinabalu. They spoke with youth associations and media to demonstrate how sports can be a positive outlet for potential at-risk youth.
