SHOE PALACE, HARLEM GLOBETROTTERS LAUNCH NEW CENTENNIAL COLLECTION
April 15, 2026
Product Line to be Available in Over 200 Shoe Palace Stores Nationwide and at ShoePalace.com
ATLANTA, GA and NEW YORK, NY – The world-famous, Harlem Globetrotters™ and footwear retailer, Shoe Palace announced today an exclusive collaboration tied to the Harlem Globetrotters 100th anniversary celebration. The Shoe Palace x Harlem Globetrotters collection will be available in over 200 retail locations across the country as well as online, and will include T-shirts, hoodies, jackets, shorts, and pants for consumers of every age.
“The Harlem Globetrotters’ brand sits at the intersection of sports, entertainment, and cultural impact. Our partnership with Shoe Palace is part of a larger strategy to expand our relevancy with new, and existing, audiences,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “Our strategic partnerships in the licensing and consumer products lane strengthens our ecosystem and increases touchpoints with consumers.”
“The Shoe Palace x Harlem Globetrotters collection celebrates the fun and pioneering spirit of one of the most enduring teams,” said Ralph Mersho, CEO, Shoe Palace. “It connects well to bring their story to fashion, and lifestyle in a really unique way.”
Shoe Palace pulled from 100 years of Harlem Globetrotters style, art and iconography to craft the unique collection. Some of the standout pieces include a fully embellished fleece set, a satin tricot button up, and a fully embellished varsity jacket. Harlem Globetrotters mesh shorts and vintage graphic tees will also be available.
The Harlem Globetrotters Centennial season launched in January and is continuing throughout the world, visiting over 200 domestic markets and another 125+ internationally. Fans can expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.
ABOUT THE WORLD-FAMOUS HARLEM GLOBETROTTERS™ / HERSCHEND ENTERTAINMENT STUDIOS
Now in their Centennial season, The Harlem Globetrotters™ are THE originators of applying sport to deliver goodwill, excitement, showmanship, and athleticism to a global audience every year. Since 1926, with a legacy of elite talent that has included many of the greatest stars of men’s and women’s basketball from HBCU’s to Division I, II, III, NAIA, The NBA, and the WNBA, the Globetrotters are the first team ever inducted into the Naismith Memorial Basketball Hall of Fame. They have utilized their talents to showcase their iconic brand of basketball to tens of millions in over 124 countries and territories across six continents.
Never ones to stop innovating, the award-winning organization, which currently holds an unprecedented 80+ Guinness World Records, the most of any professional sports team, has expanded its media footprint to make their content available to fans new and old on whatever platform they choose, from EMMY nominated broadcast shows, specials, and feature films, to their own FAST channel, as well as reimagining the memorabilia and collectible space through a new partnership with cllct, with uniforms and other special apparel created by legendary designer, Jeff Hamilton. Content partners include; Hidden Pictures, Vantage Pictures, Aspire TV, and Hearst Media Production Group; commercial partnerships and consumer products include Zara, EQL, IMG, Jerry Leigh, OVO, Shoe Palace, Philcos, and Excel Sports as well as the official ball partner, Spalding and Exxact Sports. Coined by the U.S. State Department in 1951 as Ambassadors of Goodwill, and now serving The Official Ambassadors of Goodwill for the United Nations as well, the team leverages their moniker to drive its Corporate Social Responsibility (CSR) efforts globally around their strategic pillars of Health & Wellness, Education, and Community Empowerment. These efforts have yielded partnerships with the likes of the NBA Retired Players Association, the Naismith Memorial Basketball Hall of Fame, Microsoft, U.S. State Department Sports Diplomacy, United Nations: Food & Agricultural Organization, and Operation Homefront.
About Shoe Palace
Shoe Palace has been in business for over three decades now. With over 200 stores nationwide and a thriving online platform, the footwear retailer has established itself as a prominent force in the market. Partnering with brands like Nike, Jordan Brand, adidas, and New Balance, among others, Shoe Palace enjoys a reputation of trust and reliability. The vision behind the company was brought to life by its founder, Agob Mersho. From the outset, his aim was to create a shoe retailer that embraced family, fashion and community.
Contact:
Joe Favorito joefavorito2@gmail.com
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