EVENT TICKETS CENTER AND PROLIFIC 1 ANNOUNCE PARTNERSHIP FOR THE HARLEM GLOBETROTTERS 100 YEAR TOUR

Leaders in breaking barriers and making history, the world-famous Harlem Globetrotters™ and Event Tickets Center (ETC), the trusted marketplace for live event tickets, announced today that they have been named the team’s Official Secondary Ticket Marketplace for the 2026 Centennial tour. Fans can secure high-demand tickets to The Harlem Globetrotter’s 100 Year Tour with ETC and Prolific 1, the Globetrotters Exclusive Resale Partner.

The Globetrotters Centennial season begins on Sunday, December 14, with a special tip-off event at Madison Square Garden. The full tour will span over 200 domestic games with 125+ international markets. Through Event Tickets Center and Prolific 1, fans around the globe can secure their tickets to witness history in motion during the North American stretch of the Centennial season, which will include new fan experiences, new jersey debuts and special matchups designed to celebrate 100 years of the Globetrotters. 

In addition to web/social marketing efforts and inclusion in digital signage at games, ETC will serve as the official sponsor of the half time Golden Ticket Seat Upgrade for a lucky fan at every show. The Globetrotters have additionally committed to partner on a charitable initiative this season with ETC Cares, where ETC turns compassion into action through philanthropic efforts that leave a lasting impact.

“Event Tickets Center has long been a trusted source for Harlem Globetrotters fans,” said Abby Croell, Social Media & Brand Partnerships Manager, ETC. “By combining our proven ticket-sales success with new marketing assets, we’re making it even easier for fans to access Globetrotters events with confidence and a seamless, reliable ticketing experience. We’re excited to be their official ticket partner and help fans celebrate 100 unforgettable years of entertainment.”

“Prolific 1 is proud to be aligned with the Harlem Globetrotters, a legendary brand recognized around the world,” says Mike Garvie, CEO of Prolific 1. “As they celebrate their 100th year of basketball, we’re excited to support their continued growth and help bring their milestone season to fans across the country.”

“As the Harlem Globetrotters celebrate their centennial throughout 2026, the brand continues to expand its partnerships and collaborations with many leading brands such as Events Tickets and Prolific 1, further reaching its next generation of fans across the globe,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “This historic milestone will further our world famous legacy, bringing newly reimagined excitement and increased opportunities for fans of all ages to join us along our journey.”

For more information about purchasing tickets for the 100 Year Tour, visit https://www.eventticketscenter.com/ and https://www.harlemglobetrotters.com/.

ABOUT EVENT TICKETS CENTER (ETC)

Event Tickets Center (ETC) is one of the largest and most trusted secondary ticket marketplaces, offering tickets for a variety of live events, including sports, concerts, and theater. Established in 2005 as a platform by fans for fans, ETC has connected millions of fans with their must-see moments while prioritizing satisfaction and convenience for unforgettable live experiences. ETC holds offices in the U.S. and employs industry-leading technology to enhance fan engagement and customer touchpoints, including its ETC App for seamless ticket purchasing. To learn more, visit https://www.eventticketscenter.com/, or follow ETC on Facebook, Instagram, X, TikTok, YouTube, and LinkedIn. 

ABOUT PROLIFIC 1

Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.

ABOUT THE WORLD-FAMOUS HARLEM GLOBETROTTERS™ / HERSCHEND ENTERTAINMENT STUDIOS

Now entering their Centennial season, The Harlem Globetrotters™ are THE originators of applying sport to deliver goodwill, excitement, showmanship, and athleticism to a global audience every year. Since 1926, with a legacy of elite talent that has included many of the greatest stars of men’s and women’s basketball from HBCU’s to Division I, II, III, NAIA, The NBA, and the WNBA, the Globetrotters are the first team ever inducted into the Naismith Memorial Basketball Hall of Fame. They have utilized their talents to showcase their iconic brand of basketball to tens of millions in over 124 countries and territories across six continents.

Never ones to stop innovating, the award-winning organization, which currently holds an unprecedented 80+ Guinness World Records, the most of any professional sports team, has expanded its media footprint to make their content available to fans new and old on whatever platform they choose, from EMMY nominated broadcast shows, specials, and feature films, to their own FAST channel, as well as reimagining the memorabilia and collectible space through a new partnership with cllct, with uniforms and other special apparel created by legendary designer, Jeff Hamilton. Content partners include; Hidden Pictures, Atmosphere TV, and Hearst Media Production Group; commercial partnerships and consumer products include Zara, EQL, IMG, Jerry Leigh, OVO, Shoe Palace, Philcos, and Excel Sports as well as the official ball partner, Spalding and Exxact Sports. Coined by the U.S. State Department in 1951 as Ambassadors of Goodwill, and now serving The Official Ambassadors of Goodwill for the United Nations as well, the team leverages their moniker to drive its Corporate Social Responsibility (CSR) efforts globally around their strategic pillars of Health & Wellness, Education, and Community Empowerment. These efforts have yielded partnerships with the likes of Microsoft, U.S. State Department Sports Diplomacy, United Nations: Food & Agricultural Organization, and Operation Homefront.

For more information about the Harlem Globetrotters™ and the Tour, visit their official website: www.harlemglobetrotters.com. The Harlem Globetrotters™ is a subsidiary of Herschend, the largest family-owned themed attractions company. 

Contact:

Cara Sutherlan

JMG Public Relations

212-206-1645

cara@jmgpr.com

Mirian Arias

Harlem Globetrotters

mirian.arias@harlemglobetrotters.com 

Joe Favorito

joefavorito2@gmail.com