Deal Includes Co-Development and Co-Distribution of Globetrotter Programming Across All Whistle Platforms
(NEW YORK and PHOENIX, Aug. 9, 2012) – The Whistle -- the first cross-platform content provider solely focused on developing entertaining, educational and participatory sports programming tailored to kids -- and the Harlem Globetrotters, the world-famous “Magicians of Basketball,” announced today a comprehensive multi-year content agreement. The announcement was made by Jeff Urban, The Whistle co-founder and Chief Marketing Officer and Kurt Schneider, CEO of the Harlem Globetrotters.
Highlights of the agreement include:• The Whistle and the Harlem Globetrotters will work together to co-develop Globetrotter programming targeted to kids.• Programming developed by The Whistle and the Globetrotters will be co-distributed across The Whistle’s media platforms, as well Globetrotter-controlled outlets.• The Harlem Globetrotters and The Whistle will co-promote the relationship and all programming across all platforms.
The Whistle/Harlem Globetrotters agreement continues The Whistle’s unprecedented run at aligning itself with major sports leagues and organizations prior to its launch this September. Since the start of 2012, The Whistle has signed agreements with the NFL, the United States Olympic Committee and US Soccer to co-produce and distribute programming targeting kids ages 6-14.
“We have been working diligently to secure programming for The Whistle that defines our mission, and for decades the Harlem Globetrotters have defined family friendly sports entertainment,” said Urban, the former SVP of Sports Marketing at Gatorade. “Generations of kids have imitated Globetrotter tricks and moves -- and major advertisers and sponsors have recognized the appeal of the Globetrotters.”
“With such greats as Curly Neal, Wilt Chamberlin and Goose Tatum to today’s stars of Big Easy, Flight Time and Special K, the Harlem Globetrotters have been entertaining kids of all ages with their unique and entertaining brand of basketball for more than 85 years,” said Kurt Schneider, CEO, Harlem Globetrotters. “The first 85 years have been tremendous. We are continuing to build the Globetrotters brand for the future, especially in this new media environment. That is why we are very excited to be partnering with The Whistle for this project. This program will allow us to continue to develop content that will enable fans to experience the Harlem Globetrotters on their terms, whenever and wherever they want.”
About The WhistleThe Whistle is a new sports network and community for kids distributed across both traditional and emerging platforms – where kids are today. The Whistle creates and aggregates entertaining, curriculum-driven content that teaches kids about fitness and nutrition, sportsmanship, and math and science. Led by sports and entertainment industry veterans – and including investors such as 4-time NFL MVP Peyton Manning and 12-time MLB All-Star Derek Jeter – The Whistle is where kids go for sports and sports go for kids. Look for the launch of www.thewhistle.com in September 2012.
About the Harlem GlobetrottersSince 1926, the Harlem Globetrotters have been entertaining fans around the world. A leader in family entertainment, the Original Harlem Globetrotters continue a world famous tradition of ball handling wizardry, comedy and basketball artistry that continues to thrill fans of all ages. The Harlem Globetrotters are proudly sponsored by Howard Johnson Hotels, Greyhound Lines, Spalding, and Russell Athletic.