(PHOENIX , August 27, 2007) – To create excitement for their upcoming 2008 “Magic As Ever” World Tour, the Harlem Globetrotters have named WONGDOODY as the team’s creative agency of record.

WONGDOODY will handle all of the Globetrotters’ creative efforts for the 2008 Tour, including TV, print, radio, Internet and outdoor advertising.  New Globetrotters CEO Kurt Schneider and WONGDOODY Chairman/Creative Director Tracy Wong will renew a relationship developed when Schneider ran marketing at FOX Sports Net.

“Everyone has a Harlem Globetrotter story, as the brand epitomizes wholesome family entertainment.  The Globetrotters emotionally connect to every member of the family, and WONGDOODY’s new campaigns will highlight the brand’s benefits in a compelling and entertaining way,” stated Schneider.  “It is great to be working with Tracy and his team again, and I love their creative energy and consumer insights.  They will be invaluable in continuing to develop the Globetrotters brand and helping us regain our rightful place as icons of pop-culture.” 

WONGDOODY is one of the West Coast’s largest and most recognized independently owned full-service marketing ideas agencies, combining advertising, design, media, public relations, interactive and research capabilities all under one roof.  WONGDOODY finds creative solutions to marketing problems that embrace any and all distribution channels.  Formed in 1993, WONGDOODY has offices in Los Angeles and Seattle, 125 employees and billing in excess of $140 million.  WONGDOODY’s list of clients includes Alaska Airlines, Bank of America and T-Mobile.

“We are thrilled to be working with the Globetrotters and also to be reunited with Kurt Schneider, who brings great creative marketing vision,” said Wong.  “Because of the heritage of the brand, the potential for the Globetrotters moving forward is almost limitless, the creative upside huge.  We are delighted to be a new member of the team.”

Celebrating their 82^nd consecutive season of touring the world, the Harlem Globetrotters have played in 118 countries on six continents, entertaining over 125 million fans and crossing barriers between cultures, societies and people from all walks of life.  The Globetrotters are one of only six teams to be inducted into the Naismith Memorial Basketball Hall of Fame.